One definition says that the products are on the shelves and brands in the minds of customers. The customer’s impression about the company or its products is called brand. As the buyer is the one that makes the decision about which product to choose and put in the basket, it is necessary to fight for a good position in his mind. Your Web site, brochures, ads and all other materials should be developed to enforce the corporate identity and enable customers to instantly identify with the spirit and message of your company.
Today the identities have been simplified to adapt to the quickening pace of human culture. Attention spans have shortened. Internet, TV, video games, advertising and movies continue to advance and become more action packed and entertaining.
Your identity should not only stand out in the traditional sense, but also be simple in design and message that will be remembered in the media. This are the ‘new’ needs in creating a brand which requires experienced advisers for ‘branding’ and designers for corporate identity package to succeed. Brands are created by experienced marketing teams, they examine the market, define target groups and focus their activities on them, building a long-term product strategy that turns into a brand.
Because brands are living in people’s minds, they must constantly upgrade, promote and fight with the existing and new brands that are trying to take your position that you have built up in the minds of your customers. This process requires planning, continuous operation, as well as many original ideas and resources for their implementation.
If you run a business then you have heard the term branding, but why is it so important? This infographic below explains just how important branding is and what you need to know about branding for your company: