Email outperforms all other promotional and communication channels, just because draws the biggest attention of the person who reads it. It is an excellent tool of direct communication that in business can play a significant role, marketing that interested users familiarize themselves with the offer, a special privilege or simply maintain relations with the company. The main advantage of email marketing is personalization – the message is made for specific user, and if the offer is interesting to the person, often resulting in the purchase of product / service without having to compare it with its competitors.
Benefits of EmailMarketing:
- Low cost advertising
- Quick production of materials
- Personalise messages
- A great target and reach
- Building relationships and loyalty
However, there are numerous conditions and rules of electronic communication to be taken into account when sending email. Did you know that there must be a link to unsubscribe user? If the email is not sent by the rules, not only that your emails permanently may end up in spam, but a complete Website may be suspended.
Email marketing is still the most effective tool of digital marketing. Compared with SEO and social media marketing and content, provides the best ROI (return on investment) and the results are much more measurable. Is Email Marketing a good tool for you depends on what your business is and which is the target group.
If you decide that email marketing is for you, before you begin, make a few basic conditions for a successful Email Marketing:
1. Good base = Means that the recipients of the members of your target groups that have an interest / need for the type of product or service you sell, gave their consent to be put on the mailing list. Whatever came to your list, do not forget that send a email to those who are not expressly consented is called SPAM
2. Good message = Means relevant and interesting to recipients, from the title to the signature. And certainly legible! Before sending a email check how your mail look like when the recipient reads it in Inbox.
3. Defined goal = Do not send mail because “it is a very good marketing tool”; Keep in mind the goal you want to achieve and what you want your recipients do when they read your mail – and adjust all elements of it!
There are many ways that email can be deployed and we have decided to make a little summary of ideas on how can you use email in your marketing communication:
Below you can check beautiful email marketing newsletter templates for download:
Hero – Multipurpose PSD E-Newsletter
Fully Layered Adobe Photoshop .PSD files. Well organized layers makes it very easy to update. Content is 800px wide. Simple & Clean. Smart Objects used for images All fonts used in the templates are available for download. Preview & Download here.
Resorts Email Templates – Wayan
Wayan is a email template that can be used for any kind of resorts / villas / hotel special offers. Get connected with your guest/clients using this best resorts email templates. Resorts Email Template features: Clean & Professional Design. Multipurpose Use. 640×2450 layout. Easy to make html. Completely editable. Well organized layer. Free Google Font. Free Icon fonts. Easily customizable PSD Templates. Included instruction. Preview & Download here.
Freedom – Multipurpose e-Newsletter
Features: Clean and Flat. Fully Layered PSD Files. Fully Customizable And Editable. 600px x 4453px. 72 DPI. RGB Color Mode. Preview & Download here.
Fashion E-Newsletter can be use for any kind of business like Promo your business, E-commerce, Retail, and Corporate. Especially fashion industry or any business related. Design is simple, modern, clean and professional. Easily Editable for easy understanding. Just drop in your own images and texts, and it’s ready. Preview & Download here.
Fashion Ecommerce Email Newsletter
Attract your customer with this Modern and Colorful Fashion E-Newsletter to promote your events. Easily Editable and highly layered for easy understanding. Features: Fully Layered PSD Files. Customizable And Editable. 600×2015 px. 72 DPI High Resolution. Easy to make HTML. RGB Color Mode. Preview & Download here.
Fitness & Gym Marketing Email Template
Fintess & Gym is a uniquely designed email template designed in Photoshop with a modern look. PSD files are well organized and named accordingly so its very easy to change any and all of the design. Template files are built to be 800 px wide.Preview & Download here.