Today it is necessary to be online. Internet is one of the most important tools of promotion and website should be a model of company. The website is the first impression to your future clients to acquire the company. When consumers want information on the company, when looking for a job, do not buy newspapers, do not knock on the door of your office or store to verify who you are. Customers today are investigating on the Internet, believe the information they find there.
Clothes do not make the man, but reveals a lot about him. It is similar to the site. The appearance of a website is important and must not be neglected. The first impression is the most important, and that first impression gives the outward appearance, ie, web site design. On the basis of this first impression, a visitor adjusts his behavior and perception of content. The user experience (UX) is a term that describes the overall level of satisfaction at the time of using a certain product / system. If this experience is positive, the user is satisfied. If not, you lose users!
You can have interesting content, or even better, the product you want to sell, but if it cause a false impression, all fell. Click – back. The appearance of your website is a great indicator of how much you are professional and how faithful you show what you are doing. What is most important in a website is that it reflects the message you want to convey to customers, but in a professional manner.
How aesthetically appealing your website is depends entirely on the combination of content and design, not one or the other. Based on NoWorryWeb’s “How Your Eyes Move on a Website,” users spend 80 percent of their time looking at information above the “fold,” or the portion of the page that does not require scrolling. Additionally, “big images and positive space attract readers’ eyes first.” These are just a few helpful psychological tips to attract users to continue to return to your webpage.
UX & User Behavior [infographic]