Startup culture has received a lot of attention lately — people are looking for ways to improve the overall experience at work and some are even champions of seamlessly integrating work into their life. People don’t have absolute power to demand a higher salary or more vacation days but they do have high expectations. They’re interested in opportunities to connect with others who will help achieve their goals and find greater satisfaction in the process. How do we begin to reach these goals? By defining our startup culture, we can commit to better supporting the work itself, improve operations, make a more valuable contribution, and gain greater personal satisfaction.
Large and established companies often have a bad reputation because of the rigid bureaucracy that does not allow them to be innovative. Nevertheless, some have realized that with the adoption of theStartup culture business can be agile and innovative, despite its size.
The slow, stiff and rigid bureaucracy is something that large companies face in trying to be innovative. Kodak, Blockbuster, Border and Blackberry are just a few examples of companies that have experienced failure in trying to be innovative. For many, the word innovation has become a synonym for small and agile startups, whose founders were mostly young and extraordinarily intelligent geeks. But in the American business world comes up with some changes. Large companies have begun to apply startup strategies and tools to enable them to be innovative. It’s about focus and strategic thinking. For example, the company Whirlpool uses a network of mentors for innovation (which are also known as i-mentors) whose mission is to educate business teams company on the use of innovative tools to overcome market challenges.
Below you can check infographic which shows why are startups so cool place to work for: