With the explosive growth in the popularity and use of social networks in recent years, you will hardly find the marketing experts who will not recommend the use of this successful strategy.
Indeed, 92% of marketing experts claim that in 2014, marketing through social networks was of great importance for their business, while 80% of them admitted that this was the reason for the growth of traffic to their website. (Source: Hubspot)
Social networks are not just a tool to attract new customers, but also techniques of a successful connection to the target audience, strengthen the brand and market presence, and ultimately, the growth of the overall business.
“Whether you’re a company of two or 200, what you say about yourself is much less relevant than what your customers say about you in the online world. Online reviews have superpowers. A social relationship management platform is what you need to manage your online reputation and continue wooing your target audience! ”
If you are still skeptical about the use of social networks for marketing, here’s an infographic-checklist, created by Wsiworld, on what a good social relationship management platform, as part of your digital marketing strategy, can help you accomplish and also how and why brand and reputation are so important in today’s digital marketing world: