Whether you are an experienced community manager, digital agency or a person in an organization which is responsible for social networks, you can always use the further assistance in handling the social networks.
Social networks – a blessing or a curse? As always, it’s all in the eye of the beholder. Often you can hear that they are the culmination of alienation, but on the other hand – connects us all to the level that, until recently, no one could even dream!
78% of Internet users believe more to the recommendation on social networks than anywhere else, and only 14% will believe your ad outside of social networks. That means that even if you tried to set up an ad for your apartment on portals, websites, search engines … you’re missing too much percentage of a potential guests. Facebook, Twitter, Instagram, Pinterest, Google + … are all places where are your guests. If you still do not use any of these, start with Facebook.
However, it is not enough just to register on Facebook or Twitter, and wait for someone to find you. Without going into excessive water of SEO (search engine optimization or website optimization to help users find relevant content), to put it simply, you have to be up to date. Engaged and ubiquitous. To accompany the events on the social networks takes time. Lots of time. And a lot of effort.
But, there are some tools that will greatly facilitate the work, save time and nerves. The infographic below presents the 4 best social media management tools of 2020 based on user reviews submitted to the software review site G2Crowd: