What is PPC?
Pay per click advertising is a part of Search engine marketing advertising on search engines (SEM). The most popular service providers for pay per click advertising are Google, Yahoo, Bing and Facebook.
How does it work?
As its name implies, you pay every click you get, in the hope that you will achieve a conversion, whether it’s about prospective customers or sales. Therefore, if you want to set up a Google AdWords account, you should choose your keywords, ad copy and a few potential targets, and it is only a small part of the possibilities. When everything is set, and someone starts search by your keywords, you enter in the system of competition with other companies (your competitors). If the person decide to click on your ad, you will be charged, and in the best case, people will buy something or become your potential client.
The most obvious benefit of this advertising strategy is the efficiency of the cost model. With PPC advertising, website publishers pay only for the actual number of visitors who clicked on ad. This reflects the effectiveness of the cost of advertising.
Another obvious advantage of this method of advertising is the ability to target specific audience. You can target a specific group of customers by selecting a specific site for your ads. You can also select the keywords that you want to appear on search results pages.
To help you with pay per click advertising strategy, below you can check infographic which is directly attributed to managing an AdWords account, but it’s fair to say it can be applied to other paid search marketing too.