The average mobile user is more likely to watch ads, videos and use social media on mobile. Google data shows that the average individual spends 177 minutes per day on their mobile device and Forrester claims people pick up their mobile devices 150 to 200 times a day.
Now that we know what works, we will show you the strategies you should stick to.
1. Optimize your web and landing pages for mobile
The first step in creating a best-in-class mobile marketing strategy for your brand is making sure that any content or information you’re marketing to a target audience can be seen perfectly on any mobile device.
2. Minimize loading time
Walmart, the world famous chain of hypermarkets, increased mobile website loading speed by changing fonts, codes, and image size. Their website shifted from 7.2 to 2.3 seconds loading speed. Website loading speed is essential for successful mobile marketing.
3. Find the right audience
By knowing what social media channels your target buyer spends the most time on, you can create mobile content optimized for these channels. For example, teenagers are on Snapchat, Millenials are on Instagram, and business professionals are on LinkedIn. Also, everyone is on Twitter.
4. Use SMS services
Marketing through SMS services becomes increases. It is popular and effective way of advertising, selling, purchasing of products and services. Starbucks sent opted-in users an SMS trivia contest offering a chance to win a prize and encouraging them to sign up to receive summer alerts.
To learn more about mobile marketing techniques and statistics, see the infographic below.
Infographic Source: AppGeeks.org