If you want to have successful business online, having mobile application is essential part of your strategy. If your app is bad, it’s like you don’t have any app at all actually. It’s very hard to change first brand impression, especially if your app is done in a bad way, you will not engage users. There are some crucial factors you should be aware and employ them while you’re creating business application to make sure it succeeds. Don’t look at it as if it’s just an extra screen where you can put more content into. Plan your app functionality and design in a way that will give your customers real value. When you invest money in app it is investment for long term success of business. Mobile platforms are taking the place over desktops and people are browsing usually through their phones. Great app could really make all the difference between failing and succeeding in your business.
Less is usually more, so when you create app it has to be simple meaning customers can easily find what they want and finish transactions with moments. The biggest mistake you could do is think that it has to be packed with as many features that you can think of. Half of those features you would put inside would probably not be even used. So the best for users experience is delivering simplicity, as this is something every mobile user is expecting and demanding. You have to measure the impact your app has since beginning. Many businesses just don’t bother with this and if you don’t do that you can’t even know if you’re having negative effects. You can think it’s performing well but in reality it’s not. One of most important things you should monitor is the total number of user downloads. A marketing strategy for mobile should be in its place from beginning of development. When you launch app on the market you need to plan how you’re going to engage users once it is available for download through application stores.
Consider implementing messages inside your application or even use pop up for some notifications from time to time. This is important for keeping users on it. It’s also important to decide on which platforms your app will be built. This is almost critical decision. Will you target Android and iOS? Or smaller market like Windows phones and BlackBerry? If you really want to maximize the exposure on market you should target all of them. After all it’s your choice but doing the cross platform solution will give you more visibility.
These are just some of the basic principles you should take into account if you don’t want to see your application failing from beginning. Make sure that you first set up nice marketing strategy and keep everything simple. Have a laid plan ahead and think of how your it is going to benefit people and what you’re going to do to attract them back to your app. Follow some of these tips and you can start to market out the competition.