Inbound marketing is the marketing of the 21st century. By implementing inbound marketing in marketing activities you perform targeted promotion of your products and services to the people who seek for that information. In addition to saving on advertising, you increase the visibility to the people who need or want your products and services, increasing the visibility also results in increased sales.
How Inbound Marketing works?
Have you ever heard the saying, “Content is king”? Exactly this describes inbound marketing the best – socially responsible marketing. It all begins by creating high-quality and unique content that is published on your website. By quality content we mean text, photos, video, graphics, ebooks, checklists and other forms of educational content that your visitor use.
The whole process can be visualized through the sales funnel which consists of four parts:
- Attracting visitors
- Converting visitors into potential customers
- Fostering potential customers for buying decision
- Maintaining customer relationships
Once the quality content is present on your website then it is very likely that the fresh opportunities that come from the top of the funnel, at the bottom come out as satisfied customers. With inbound marketing strategy, you can increase the number of opportunities that are entering the top of your funnel as visitors and ultimately emerge as satisfied customers. below you can check infographic by TemplateMonster with 17 ecoomerce conversion boosters which you should include in your strategy::