As the amount of information that we consume through the Internet is growing and the level of attention decreases, due to a multitude of distractions that we receive on Facebook and email, market research company and other companies must pack new information on attractive ways in order to attract more attention. The one of solutions is making infographics. In some cases, infographics and become viral content. What do you need to do for your infographic to go viral and attract loads of new users for your site, service or app? Take a look at video infographic below:
Nowadays infographics are used in the media, scientific papers, articles, education, road signs, manuals and maps. Computer scientists, mathematicians and scientists use infographics to develop symbols with which they can communicate. Infographics are useful when information is hard to explain in words. By using visual reference, you allow a user to seamlessly create the image. This is a great way to share complex information into smaller parts and mark them through convince more easily.
Why should publish infographics on your site?
There are several reasons why you should make infographics. Let’s put it in a list (because everyone loves lists):
1) The visual content is easy for the audience
People are visual creatures, and are becoming increasingly lazy when it comes to reading. Studies show that 90 percent of the information we pass to our gray cells comes visually. Infographics are visual content that is easy to adopt.
2) “A Better Life” on social networks
People love to share what they find “cool”. They will rather going to share a visual content (photo, video, infographics) than text. Infographics are more likely to become viral (which means that it spreads rapidly like a virus) on the social networks.
3) Media also likes to share infographics
Each media editor knows how much work is behind the graphic editing of one page novelty or editing the written text in the administration of the web portal before publication. Therefore, they know that behind infographics are a few hours of work. If they like it, they will share it. And you’ll be happy because it is shared.
4) Infographic is easy to publish
Infographic can be published to any blog. If you work in one of the professional programs like Photoshop, you can put it directly on the blog as a photo or PDF. Regardless of how they are created, you can easily publish them, easier than video. What is, of course, harder – is the very process of creation.
5) Better positions on search engine
Again SEO. Yes, everything we do on the Internet – we do for people first, and then for the machines. When someone shares your content it means that link of your page appears more than once in a sea of information called Internet. The more the same information appears, your page position increases on Google.
6) Infographic makes you a professional
Infographic may look like something that everyone can do. But just behind the things that seem the simplest stands the most work. It is much harder to convey complicated report in three sentences than three pages. Infographic can show that you are an expert in your field.
The right time to make Infographics is a time where you’re ready for all of this and you have the knowledge to do it.