Infographics are powerful marketing tools and are extremely valuable form of communication. This is mainly because 90% of the information that is transmitted to the human brain is visual, which is processed sixty thousand times faster than text. Inforgraphics provide the easiest and the most effective way to convey your message to your targeted audience. Therefore, it is important to use unique infographic template that will effectively communicate with your audience.
Today, visual contents are gaining much popularity across different business industries. Because people are naturally drawn to images, pictures, colors and other visuals, it is not surprising that infographics are having a dominant force within the world of marketing.
However, because of its great popularity, an increasing number of businesses and companies are starting to use visual contents to catch the attention of many people and bring their business to an increased number of audiences. With this, it is important to use a distinctive and remarkable infographic template that will help you build a reputable name in the industry.
But, how can those businesses and small companies that do not necessarily have a good design background or even sufficient budget to hire an in-house designer or buy expensive design software to create a professional-looking infographic that will allow them to take full advantage of the power of the visual contents?
Well, do not despair. There are now a lot of fantastic infographic templates you can always download for free. You can also benefit from highly customizable infographic templates suitable to your specific requirements.
The Basics of Creating Infographic Template
Infographic are a very useful tool that marketers and businesses use to draw the attention of their targeted audience towards their business. In fact, experts reveal that those who are using infographics have an increased traffic than those who don’t. Infographic templates are essential to help your readers understand your message in an understandable and enjoyable way.
When you are creating an infographic in a PowerPoint, you must start by identifying what color scheme you’d want to use. There is a 4-color setup in Powerpoint that will give you many creative freedom you can work with. There are also different clip art options you can choose from to create the right infographic template that will suit your requirements. You can also use different fonts to add images and custom icons to your text.
If you combine custom shapes, you are given a variety of more relevant images in order to convey your data. You can also change the appearance of the shapes by changing the colors of the Line and Fill of such shape. If you want to break up the infographic into some distinguishable sections, just change the style. There are various set of custom texts and shapes you can choose from.
Tips when Choosing the Right Infographic
Infographics can do a wonderful job at getting a specific message across and establishing brand awareness. Businesses also use infographics to drive traffic to their website and engage their target market.
However, if you do not choose the right infographic template, then your marketing goals will be in vain. If you do not have time to create your own template, there are some infographic templates available today. Just make sure to consider the following tips to make an informed decision and to take full advantage of the excellent benefits that infographics can bring to your business.
- It must be Unique: You can always find a lot of infographic templates that look similar. Remember that consumers will not appreciate nor engage with any infographic if it looks similar with other thousands that they’ve already seen. Do not use a template just because your client base can pick them out easily. Keep in mind that the main goal of your infographic is to obtain consumer interactions and to get other websites to share it.
- It must be Creative: style, designs, shapes and graphics – these are among the vital elements in choosing a creative infographic. It must be creative and attractive, but must not neglect the message. It must be informative while catching the attention of anyone who sees it.
- It needs to be Simple: the secret to a successful and effective infographic is something that is visually appealing and simple at the same time. Readers will lose focus if there are many things going on. Do not try to impressive your audience by putting overwhelming designs and colors. Make it attractive but keep it simple.
- It must have Minimal Text but Great Impact: the main point of infographic is actually to use a visual medium in order to create a buzz and capture an audience. Therefore, you must not put too much text on your infographic. If there’s too much text for the audience to digest, your infographic will push them away even before they identify your message. Use data that will create great impact to the readers.
The benefits of using the right infographic template for your business or products and service are numerous. However, if you made the wrong choice, you will also suffer the consequences. Therefore, you must think about these considerations before you choose any template for your business.
Do you Need Free Infographic Templates?
Perhaps, you do not have enough time to make your own infographic for your business. Or maybe, you do not have sufficient resources to hire designers or purchase a template design software. Because of this, you might ask yourself, “Do I Need free infographic templates?”
With the number of free infographic templates available these days, finding the right one can be quite daunting. But the great news is that there are template tools you can use to help you develop and design the best template that will suit your business requirements. There are also many available templates that have modern styles and designs that can help you organize information and make impressive, expressive presentations. You can read one of our previous article about reviewing 6 infographic software and data visualization tools.
Infographics are appealing visuals that will attract an increased number of online visitors, helping improve the visibility of your brand. With the best infographic template, you can now take your business to higher levels of success.
A few more tips about making infographics and how to become extraordinary entrepreneur.
Below you can see a variety of infographic templates:
Infographic Brochure templates
Business info graphics vector elements for corporate brochures. Collection of modern infographic metaphors in a flyer and brochure concept, use for marketing, website, print, presentation etc. Works best with Adobe Illustrator CS6. All elements seen on preview included in download. Fully editable vector file saved as EPS10, CS EPS and AI CS6, objects contains transparencies. Rescale to any size. Download here.
20 PAGE PROFESSIONAL BUSINESS INDESIGN TEMPLATE. FEATURES: InDesign CS3-CS5 files. 300dpi / CMYK color / bleeds 3mm. Easy Color Change. Free Font Used. Infographic Elements & Icons. Paragraph & Character Styles. Table & Object Style. TOC Style. 3 Master Page. Automatic Page Numbering. Handy Document Grid (text aligned to baseline, all objects aligned to grid). Download here.
For more infographic brochure templates, check this article.
Infographic elements templates
Infographic Template. Well organized, easy to edit and customize. FIVE color themes. Or you can use your colors. Pie Charts People Charts Line Graph 100% Vector Shapes Easy Edit Any Text And Color. INCLUDE: EPS 10 files AI CS files (editable text and outlined) PDF Help File. Download here.
Flat paper infographic set with charts and bookmarks title and heading elements vector illustration. Editable EPS and Render in JPG format. Download here.
For more infographic elements you can read this article.
Infographic Powerpoint templates
This template will give you a lot of benefits. Both in terms of design and easy to use the templates, because it is completely with PowerPoint, without using other design software. Main Features: 141 Multipurpose Slides, Clean, Unique, Creative and Simple. Included 8 Scheme Color. 2 Aspect Ratio (4:3 & 16:9). 94 Layouts (Light and Dark Version). General Information Content. Handmade Infographic. Costum Animation For Each Slide. Section Breaks Slides. Numeric List. Photo List. Price Table. Full HD and Retina Ready. Download here.
Package Includes: 16 files included (PPTX). 16 files included (PPT). 120+ Unique slides each file. 8 color Schemes. 16:9 Aspect Ratio (Widescreen). Fully Animated Templates. Mock up PSD File. Features: Realistic Infographic Mock up Slide Layout. Handcrafted Design Concept Title Ready. All Mockup of device images were made by Powerpoint Vector Shape. World Map,U.S ,Europe,Asia,South America,Africa Map via Vector Shape. Smart Art. Data Driven charts (100% Editable via Excel). Timeline and Social Media. Fully Animation. Full HD and Retina Ready. Download here.