Demand for Social Media statistics is really high. Each year popular online newspapers, magazines and blogs are publishing hundreds of infographics about social media. Most of these social media infographics contains numbers and statistics.We looked around the web and collected latest statistics from various online blogs, magazines and newspapers. Each publication is quoted and quotation source is shown at the end of the quote:
10 Useful Social Networking Statistics for 2014
Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
Women are four times more likely to be Pinterest users than men.
Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
Instagrammers also use Twitter. There is a 50% crossover between the networks.
Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.
source – Oursocialtimes.com
Here’s How Social Media Time-Spend Is Shaping Up, Now That Usage Is A Lot More Fragmented
We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.
But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks and compares their performance in terms of time-spend per-user on desktop and mobile. We also look at how the different top activities on social media — photo-sharing, status updates, etc. — are indexing in terms of activity, and which sites drive the highest volume in each category.
Here are our findings:
Social is now the top Internet activity: Americans on average spend at least 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
Facebook has a monster lead in engagement: Facebook is a terrific absorber of audiences’ time and attention, 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones. By comparison, Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion.
Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms.
Pinterest, Tumblr and LinkedIn have made major successful pushes in 2013 to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement.
Multi-device social media: Our analysis is based on BI Intelligence’s social media Engagement Index, which compares the effectiveness of social networks in keeping individual users engaged across smartphones and desktop PCs (for an explanation of the Index, sign up for instant access to BI Intelligence).
source – BusinessInsider.com
14 Stats to Inform Your 2014 Social Marketing Strategy
As 2013 draws to a close, brand marketers and social media strategists have the opportunity to reflect on learnings from the past year. While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.
Here are 14 statistics and trends from 2013 to inform your 2014 social marketing strategy.
Growth, Usage and Trends of Social Networks
1.) Facebook users spend 6.35 hours each month on the social network via their desktop
When it comes to sheer usage, Facebook still reigns supreme, accounting for almost twice as much time spent monthly by users on the social network over Google. And while mobile usage is on the rise, the majority of this time is still via a desktop experience. (Facebook)
2.) Instagram has more than 150 million active users
Now a part of the Facebook family, Instagram has surged in growth and has more than 150 million active users. One third of that number grew in the last 6 month time period, underscoring the growing interest in visual content creation and consumption. (Instagram)
3.) 15% of Internet users are on Pinterest
Nearly one in every 6 people who use the Internet are on Pinterest. What’s more? These users are well educated and 18% have an annual income of $75,000 or more. (Pew)
4.) Tumblr and Pinterest outperform Twitter and LinkedIn when it comes to share of time spent, in minutes
They may not have as large a user base as giants Twitter and LinkedIn, but visually-focused social networks Tumblr and Pinterest win out for time spent on their sites in comparison. (ComScore)
Social Consumer behavior
5.) 33% of consumers cite social networks as a way they discover new brands, products or services
One in three consumers are discovering new brands and products via social networks. That may not lead to direct attribution on the brand side, yet, but it’s an indicator that brand awareness and reputation are powerful in the social consumer lifecycle. (eMarketer)
6.) 60% of LinkedIn users have clicked on an ad on the site
2013 has raised much discussion on the effectiveness of social advertising. If LinkedIn’s advertising performance is any type of indicator, relevant social advertising is going beyond awareness building through impressions and driving action. (lab42)
7.) 100% of business decision-makers use social media for work purposes
Social networks are huge, but does that mean they are being used for business purposes? Forrester Research confirmed this year that, yes, statistically every business decision maker is both using social media and doing so in part for some type of work purpose. (Forrester Research Inc)
8.) 47% of Internet users share photos or video they found online
Active usage is great in understanding where people spend time, but understanding consumer actions is an even more meaningful way to get insight. Pew reported in 2013 that nearly half of all Internet users share multimedia they discovered somewhere online. The learning here? Resonate with your consumers’ interests, and they will share and propagate your content. (Pew)
9.) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour
Listening without action is no longer an option for social brands. The expectations of consumers have shifted to make brand responses a mandate. A non-response now risks a disappointed customer, at the least, and a negative brand perception. (American Express Open Forum)
Brand Intentions and Results
10.) 91% of executives are planning a more programmatic approach to audience segmentation in the next two years
Two trends are highlighted here: the rise of audience segmentation and the intent to scale social media through a programmatic approach. 2014 will likely bring with it more, personalized content and a strong concentration of building internal infrastructure to make this strategy repeatable and successful. (eMarketer)
11.) 70% of marketers say that content marketing has increased their brand awareness
Content marketing is on the rise for a very important reason: social is an always-on medium and it requires compelling content to consistently reach and resonate with audience members. The good news? iMedia reports that brands are seeing positive results as it pertains to content raising brand awareness. (iMedia)
12.) 65% of marketers cited an increased social media ad budget in their 2013 plans
To advertise on social, or not advertise on social is no longer the question. Two out of three marketers planned to increase their social advertising budget in 2013. And with greater stringency placed on Newsfeed placement, this number will likely rise in 2014 for marketers to reach their intended audiences. (Nielsen)
13.) 79% of Marketers have integrated social media into their traditional marketing activities
2013 solidified the year of social media earning a seat in the integrated marketing mix. Going beyond Paid, Owned and Earned social, brands are now actively integrating social with traditional marketing and creating a full view of social’s integration within CRM systems. (Social Media Examiner Industry Report)
14.) Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google + combined
Conversions are a marketer’s best friend. As it pertains to social media, Pinterest proved its power in driving users from the social network directly to corporate websites, second only to Facebook. (Shareaholic)
source – Spredfast.com
And finally, here is the latest and most up to date social media statistics 2014 Infpgraphic by Digital Insights
This infographic covering all main social media networks. If your business has social profile on any of these networks, you should take a closer look. It might help you to understand your potential audience and latest marketing insights.