This article will highlight the many ways that an infographic can benefit your business and include top infographic design ideas to ensure that you extract their maximum potential. First, let’s begin with what an infographic actually is. Infographics are basically the use of graphical images to communicate a message effectively. It’s precisely a preference for using images over words that have made it one of the most popular and powerful online marketing tools in recent times.
The easiest way to come up with infographic ideas is to imagine words and images telling a story. Actual words are oftentimes not even needed, as they are inadequate for describing unique thoughts and ideas. Infographics consistently mix words and pictures to highlight significant facts or figures of data.
For example, by presenting statistics about recent consumer spending habits using a graph or chart, you won’t have to waste time describing every single piece of data. With just one image, you can make a very desirable impact on your customers using eye catching and powerful methods of attracting their attention on an infographic. Images are so much more digestible for the average user than the long strings of data that accompany most business reports.
Increasing the Value of Your Infographic Ideas
Here are a few suggestions that will quickly get your creative juices flowing to come up with jaw-dropping, amazing infographic ideas.
1. Try using tables to compare and summarize lots of information. This method of organizing your infographic can ease the eyes of your readers when you have a lot of useful data you want to convey.
2. Pie charts are very powerful for representing proportions of a whole instantly. This is most useful when you have to present one piece of information at a time.
3. Maps are very powerful tools to help your readers understand directions as long as your use the right scales, labels, and legends.
4. It can be tempting to try and add all the information you with to convey at once. However, it is far more effective to compartmentalize the data into little sections, since most people can only hold 4-5 pieces of data in their head at once.
5. Consider adding new elements to the layout using vibrant colors, including pictures that are guaranteed to grab the attention of your readers. Most readers have a strong need to be stimulated visually in order to get the gist of your story.
6. Don’t overdo the use of colors. While the use of color is essential, try to keep a maximum of 3 colors at any one time or on the entire infographic in order to keep everything cohesive.
7. Keep things simple and straightforward. Don’t go for complicated images or complicated stories that have hundreds of sub-topics. This will only confuse your readers. Readers generally like to scan through your entire infographic initially, and then decide upon whether it is worth diving into the details.
8. Hire a graphic designer to make the entire infographic visually attractive. Graphic designers have a well-trained eye to ensure you have just the right amount of spacing in between elements and layers. This will ensure that your infographic doesn’t look cluttered and unattractive.
9. Use text sparingly in order to create a more intuitive infographic that gets to the heart of the message.
10. Give your readers a chance to get more details about a particular issue by including clickable elements into your infographic.