The power of images and short videos influenced to Instagram in 2014 which experienced a huge growth in popularity and reach a figure of around 80 million users. The basic principles of work do not differ much from other social networks, especially from Facebook, but the content of Instagram is exclusively in the form of images and short videos, not the text. Celebrities attract much attention with photographs of private life, and brands share photos of their products and actions, as well as creative and cute pictures.
What can business do on Instagram
In the process of raising awareness about your brand, product or service, you should not neglect the Instagram, given the rise in the number of users. On Instagram, you can:
- Show what you produce or sell
- Show how your product is formed
- Show how and why to use your product
- Show and introduce the members of your team
- Share interesting or amusing images unrelated to your business
Over Instagram, you can communicate with the audience by showing “human” side of your business – your office, your coworkers while working or having fun. You create a positive image of the company. Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat and a whole bunch of exciting new stuff to learn.
Lately it seems like more and more social media managers are enthusiastic about Instagram and the opportunities there to engage with fans and share great photos and videos. Check this awesome infographic that covers everything you need to know to make Instagram work for you and your brand: tips and stats on growing your followers, creating and marketing flow and making sales directly from Instagram: