Did you know that greatly optimized landing page can help you to generate more leads and increase sales of your products or service? Because if visitors are able to easily see what you’re offering, who you are and what you are asking in return, more likely that people are going to convert to customers. Surprisingly many companies and businesses don’t understand this or simply don’t implement it in their work. There are many methods you can use to improve your landing page. Make your page easy to navigate which means keep off from too much images, too much information and too much clutter. Focus on bullet points, so your customers can easily understand what you offer.
This one you already know, pictures are telling thousands of words, so use images. Images are probably most liked and shared content online. Pictures can be very effective for generating landing pages. Design and colors are also very important, use the power of them to make page more appealing to the visitors. Keep in mind ” 5 second rule ”. You have about 5 second to attract attention of your visitors. If you don’t draw consumers they will leave your page and turn to other pages, your competition.
Your landing page is one of the key elements of marketing campaign. This is the place where you will direct all traffic from social media, online advertising, email campaigns and much more. To be able to create and design landing page, you need to know who are you actually targeting. You will better appeal to customers if you can understand them.
From time to time check your competition, after all it’s business. You can have 2 purposes from doing research. It can boost your creativity to do something unique or get inspiration to outperform them. Be consistent about your landing page and create trust for what you offer there. People will be prepared to convert if they can trust you. Show your network links, mobile number and even address of your location. If you want customers don’t hide from them.
You also need to work on SEO optimization, because marketing online has technical side too. Use keywords in your page title. Put buttons for social share and make them easily visible. You can start with these tips to increase the chance of your landing page success. Just like with any other marketing online, test out , tweak and optimize to get more sales and leads.