Your business card, is perhaps one of most important tool you will create for business marketing. It will also make you stand among the rest of crowded competition. Many people overlook this part of business because they look at cards as only piece of paper, and since we are in digital era opinions are that it belongs to ancient era, but it’s true they reflect your brand image.
First thing that you will consider when creating one, is depending on your type of business, what information you want to convey. Your name, company logo and info like email or phone number must be clearly displayed and visible. Also consider that having too much detailed information could make your card look cluttered. Simple and effective design is better. Don’t choose to go with very cheap materials for business cards, think what type of message are you sending if you give someone your cheap card, you are missing chances for building positive brand already in the start. So if you want to make impression on the first, forget about cheap versions.
If you are not sure if you have required skills for making great business card by yourself, you can hire professional designers or companies that specialize in this field and could help you. Also very important aspect for card is material that’s being made of. Personally I love leather because it has a nice grip to the hands and really looks high quality, add to that style embossed letters with 3D effect and you really got elegant card that stands out from the rest with style. Be careful with colors too, mixing up way too much different colors could make your card look like a real mess where it’s hard to read all the letters and see company logo. While for the front side of card most important is written part, save the back side for beautiful striking picture considering that they speak more than words. There’s a saying that people don’t often flip the cards and watch the back of it but it’s simply not true. Use it for displaying logo of your company or some of best product of your business.
One of most important things to know is, don’t put black borders anywhere on your card. Printing is never completely precise no matter how much attention it was put into process. So there is almost no possible way your black borders will look perfectly symmetrical. If you want to avoid your card feeling cheaper don’t make them too thin, as thicker cards will feel much better in terms of quality. People don’t like limp handshaking, so why would anyone like a card like that too?
Keep it simple with material using like wood or metal, because lot of people are sometimes writing on cards, info like where they got card. You can also come up with some nice slogan and put it on card. Have at least 50 business cards with you all the time, some of them in your wallet and others in your car so you can grab them when you need it. Imagine if there is some important event and you are left with small number of cards or you do not have any, so be prepared in advance and print at least 500 cards. Invest in your business card holder. It will remind you to bring business cards with you, maintain a good professional image and keep them in good condition.
It’s really up to you to explore all the options and design, so consider all these tips and make a good business card that will help you promote a positive reflection of your future business. Below you can check some business cards for download: