You are probably struggling with building your own online business, but know that you’re not alone. Most people are struggling. To be honest right in the beginning, if you are not focused on serving people who want to pay you, or if you can’t pick the right niche, there’s a high chance your idea will fail. One of biggest reasons why people are failing is because they don’t have realistic expectations. They never stop for a second and think if people will actually be interested to pay them for doing what they do. You are probably following your passion but always keep your mind on the problems of people, and think how you can solve them. So, why should you concentrate more on finding a great niche rather then a quality product? Well first of all, niches are sticking around forever while products can come and disappear. When you take time to understand the needs of audience and choose the right niche, there’s a whole new world of opportunities waiting for you.
Suddenly you can know exactly what should be promoted, so you are not struggling for ideas. How do you get started in finding a good one? What you can first do is brainstorm your audience, meaning choosing the one that you will represent. For example female students from university aged 20-25. Also when you are targeting audience it’s better to choose one that you are gravitating toward meaning people you like to spend time or hang together. Being passionate is crucial. Yes, there are probably many people who are running businesses, but are not actually passionate which leads them to not being happy. They can even make lots of money but only that will not bring fulfilment and happiness in life. Skill is also important. Think about the area in which you want to be good, or maybe you are already expert in something.
People are paying for a well done job and skill. This doesn’t mean you have to know everything, just know enough. Demand for product is what makes it all work together. Scan the market, make a good research to see what’s already out there and for what are people paying for. Look into programs, courses, books, workshops and anything else where you can see that people pay money for getting a solution. The key lies in choosing a niche that will serve the audience, then dive deep into it and understand their problems.
In other words, you need to find that crucial intersection between what you are good at, passionate about and what people want, so you can find profitable niche for your future online business. One thing is for sure, it ain’t easy. That’s why large number of people just quit at one point, but if you don’t give up you will eventually succeed. I believe that is true.