Social networks have become one of the most powerful and at the same time the cheapest tools for marketers. Today, almost no company, whether it is a multinational or a small, which does not have a page on one of the social networks – or at least should not exist such company. It is not difficult to collect fans, but the question is how to maintain their interest and convert them into customers.
We believe that you’ve all heard of LinkedIn social network. For those who have not heard – Linkedin is a business social network with an emphasis on business, of course. The social network is used solely for the purpose of business connection, whether you are searching for employees, employers, or want to connect with new partners and want to attract clients. Since customers will certainly look for you on the internet, try as much as possible that you dictate the results that they would get searching. Profile on LinkedIn is one way to achieve it.
In this infographic below, you can see the strategies which you should use in building a successful LinkedIn presence that is a true expression of you and your company, both personally and professionally: