Content marketing is a strategic marketing approach aimed at creating and distributing valuable, relevant and consistent content that will attract and retain a clearly defined audience – and ultimately, encourage the customer to take action, and thus make a profit to companies.
Its purpose is to attract and retain customers by placing relevant and valuable content with the intention of modifying or changing consumer behavior. Content marketing is a continuous process that should be integrated into your overall marketing strategy and focused on communication through various marketing channels.
Also, content marketing can be described as the art of communicating with customers without direct selling. It is a continuous process of marketing. Instead of imposing your products or services, you provide customers with the information they make it easier to buy and build relationships with your brand. The concept of creating a content strategy is based on the belief that, if you as a company, provide consistent and valuable information for customers, they will ultimately reward you with their confidence and loyalty.
It’s no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, “how can the sum of content marketing efforts impact your bottom line over time?” Find out in infographic below: