If you talk with copywriters they will tell you that headlines are crucial for the success of your copy. The big number of people who only read headline will not continue reading if that title doesn’t grab their attention. The truth is that headlines matters so much. If you want to sell something online you have about 3 seconds to make lose visitors or make your point. If headlines are bad it will cost you sales. Honestly, you need, want and will love to have a great headline. Great headlines will convince people and bad one will send visitors somewhere else to spend the money. This reminds me of interesting quote that says : ” It follows that unless your headline sells your product, you have wasted 90% of your money… ”. This means that headlines are being worth 90% of advertising. Even a single word can have big impact for any kind of campaign.
For example, when you send e-mail if there is just one word changed, it could increase clicks by almost 50%. Headlines are so important because they are first lines that customers will see when they read something. The rules sounds pretty simple when making attractive headline. The headline should be ultra specific, useful, unique and have a sense of conveying urgency.
It’s hard to accomplish having all of these in just one headline, but including at least 2 gives you high chances to write headline that will catch someones eye. Also, if the product you’re trying to sell works better for men then women, then say it up front, talk to specific audience. For example if you write ” for men who want …” will attract male part of audience and will give them feeling you understand them. Be clear which means you have to tell your readers to understand how exactly will product help them.
Using some of those steps you will create very powerful headlines for your blog, emails or website and anywhere you think you can get people to stop for a second and pay attention. If you succeed you will get more sign ups, produce more sales and watch how your marketing is becoming more effective.