Most people belong to the so-called visual learners, people better understand and remember visual content. Many will prefer to look at a series of simple illustrations and animation, with a brief explanation, rather than a longer text. The eyes are a direct extension of the brain, therefore we are very sensitive to direct visual stimulations.
One of the most interesting and most effective ways to enrich the content on your blog, expand awareness of your brand and stimulate your audience is to create an infographic or even better infographic animation. If you are unfamiliar with the term, infographic is a graphical, visual display of more data, information and knowledge, which allows users to easily and quickly learn about a topic, in one interesting and attractive way.
Infographic should impress by the compound of useful information, valuable content and creative design (color, statistics, line graphs, forms). Through infographic you should not only advertise yourself, your company, products and services, because such an approach can reduce your credibility. Instead, as the material for your infographic, you can present statistics in your industry, product comparison, which would help customers choice, show the use of the product by the economic, geographic characteristics and the like. As with any content you create it should be dedicated to providing objective, valuable and useful information.
Infographics are great marketing tool because they are understandable and easily represent specific solutions or statistical data. In recent years, the visual content in marketing has experienced rapid growth, and it is not expected that it will be slowed or stopped. On the contrary, it is believed that the images and animation will be even more important to use in the internet campaign, as opposed to dull textual content.
So fulfill your marketing campaign with images, graphics, video clips, infographic, webinars or any other visual controversial content and expect great success. Of course, there is not enough to make a visual content, and reduce the text. What is more important is that the content is of good quality and that has a certain value. By this is meant to be inspiring, interesting or useful.
Below is video infographic which shows how you can grow your business with animation and animated infographics: