No matter if you’re a business owner or if you work as a marketer, you probably know that the most crucial aspect of growing your organization is, possibly, obtaining and retaining new clients. Any business that properly forms a relationship with different people over the Internet raises the chances of getting paying customers.
However, for most people, creating these ads is a nightmare, especially since there are various elements that you could optimize, which is why you may be asking yourself – how could I ensure that I get the most out of the ad I run on this platform? Luckily, the article below might provide some answers to this question, so, without further ado, let’s look at what you could do:
1. Optimizing The ‘Share’ And ‘Like’ Options is Crucial
You should think about it like this – the shares and likes below your advertisements and content are basically social proof/ What does this mean? Well, if people like your ad, it indicates that they think that the services and/or products you’re offering are great. Hence, when you’re planning the ad, you’ll have one default option – to make an ad for each campaign you’re planning on running.
In most situations, the ‘Use Existing Post’ feature gets completely overlooked, however, this feature is extremely efficient for optimizing the shares and likes of the commercials. It’ll grant you a way to accumulate all the post engagements under one advertisement, therefore, if you were asking yourself how other companies have hundreds of shares and likes, they’re probably utilizing this feature.
What is the simplest method to set this up? It easy, you could simply set up several advertisement campaigns by utilizing the existing post by publishing the promo content on your organization’s social media page. Once you do, you’ll be capable of using the same content each time you’re planning on creating a new campaign and make tweaks when and where you have to.
2. Utilize The “FTO” Strategy
If you created an ad before, you probably know that it might take several days before you see some results from it, something that is especially true if you’re operating on tighter funds. If this is something that happens to you, you can opt for boosting the entire process by utilizing the FTO strategy.
How does this work? Basically, you’ll need to follow specific steps. For starters, when launching the strategy, you’ll need to pick a regular budget that goes over what you planned on spending and you shouldn’t utilize the stimulated delivery option, mostly because Facebook will concentrate on the pace of delivering the ad while not concentrating on the cost or quantity of it.
Additionally, when the advertisement gets over 10.000 engagements, you must reevaluate it and determine what might have to be tweaked. Lastly, when the ad begins showing results, you should reduce your budget to the original amount you intended on using. Remember, you should allow Facebook at least 1 day before fixing the resources and traits of the advertisement.
3. Scheduling Them is The Key
If there is one thing that you must take away from this list, it’s the fact that you must analyze the account the ads operate on. Why? Well, it’s quite simple – there are some days and times of the week that perform better than others. To determine what the best days are, you’ll want to head to the ad manager report and read the information displayed in the menu.
By doing so, you’ll discover when the best time for marketing your company is. Additionally, you’ll also want to ensure that you schedule your apps properly, something that you could do by utilizing social media management tools such as www.Kontentino.com. Such apps will allow you to schedule ads to run whenever you need them to, and they won’t be restricted to specific periods of the day.
4. It Must Be Tailored to Suit Your Targeted Audience
The advertisements you make must prompt different individuals to take action as soon as they see your post. To achieve this result, you must ensure that the ad appeals to people, but more importantly, you must ensure that they can capture someone’s attention and that they tell an interesting story about your services, products, and/or brand.
This indicates that you must tailor the story to your targeted audience and if you do, you won’t only be able to see results, but you’ll also be able to properly deliver your message to the consumers you’re targeting. Remember, if you’re targeting new individuals, ones that have never seen your brand before, you should spark their interest and try to make them want to learn more about your brand.
If you choose to do all of these things, you’ll be able to properly target your audience and you’ll also be able to increase the engagement with the ad you’re running. Additionally, you’ll be able to deliver better messages to all the people you’re trying to target, hence, your ads will be more relevant to them.
5. You Must Have Goals
Last on our list, but not less important is the fact that you must set specific goals, ones that will assist you with establishing a strategy for your advertisements. After all, it’s quite important for your organization to get as many leads as it can, hence, you’ll need to establish your priorities and goals.
For instance, if your aim is to increase your sales, then you may want to think about introducing your organization in order to provide more information about your products and/or services, and by doing so, people will be capable of learning more about you, which could assist them with submitting their information to your organization. This all means that you must set goals for yourself, especially since it’ll help you with creating optimized ads for your business.
Although you might think that creating and managing ads on Facebook is a time-consuming and daunting process, it actually isn’t. And, if you opt to follow some or all the tips we mentioned in the list above, you’ll make the entire process easier, but more importantly, you’ll ensure that you get the most out of the ad you opt for running for your organization.
So, now that you’re aware of all the things that you could – and most certainly should do – you may not want to waste any more of your time. Instead, you should go through this article one more time and then try creating an advertisement that’ll suit your requirements and budget, as well as one that’ll assist you with growing your company.