Facebook is, as we all know the most popular social network in the world. Today, there is a growing number of adults, intellectuals and business people from around the world who are dedicated to Facebook. Businesses are increasingly use Facebook marketing. Due to its local and global character, advanced applications, and unstoppable growth, Facebook allows you a wonderful marketing opportunities, because from there you can in different ways publish what you want, to attract people exactly where you need them. This is the most advanced form of direct marketing where you can reach your target market today, and with minimal or no investment of money.
As an advertising platform, Facebook has many advantages. It has a huge customer base that most frequently visit site several times a day. It also facilitates the job of promoting to those who are not willing to invest in a website and wait for the SEO to do its job and set their sites on visible positions on Google, because Facebook provides the ability to create business pages and groups. In addition, Facebook allows users to track news via feeds or text messages, and gives advertisers complete control over costs, which are far smaller than those in traditional marketing and PPC advertising on search engines.
However, what makes Facebook a unique platform for advertising is not just the number of users, or ease of use. The biggest advantage that Facebook has compared to search engines and other social networks is the sheer amount of personal data that users enter in various categories and the possibility of showing ad to highly targeted user groups. For advertisers who know who are their target customers and clients, it is a huge advantage. For those who do not know, the statistics about visitors to their sites provide plenty of relevant information that can later be used in traditional marketing campaigns.
To take advantage of everything that Facebook marketing provides, below you check infographic that brings the 10 Dos & Don’ts of Facebook Marketing: