In this article we’ll mention some content marketing trends in 2015. Content marketing is bigger than ever. It is a great way to engage with customers and to provide them with expert knowledge to help them during their buying process of any product or service. In 2015, content marketing is expected to be the most commercially important digital marketing trend.
Technology
With the growing acceptance of content marketing by brands big and small, we’ve already seen a greater use of the same technologies in this arena that have typically been used in digital e-commerce. Marketers know well the value of targeted advertising.
Content marketing will also become more automated, as digital marketers make use of familiar automation tools such as Marketo, Eloqua and Customer.io (the top three tools according to data integration and analytics company Woopra).
On the downside, expect paid placement of ads in social media channels to increase, and for organic posts to receive less natural exposure. It is well established that native advertising is preferable to blatant ads. According to research from IPG Media Lab, consumers look at native ads 53 percent more frequently than display ads.
Marketers should be ready for this upswing of paid advertising across all social media channels.
Quality
With brand-specific blogs and content sites having evolved into publications, more professional writers will be used to maximize the impact of content on the consumer. Marketers should consider building a professional editorial team with professional writers and content creators to increase chances of views and engagement.
Visual storytelling will also become more frequent. With users reading no more than 28 percent of the words on a page, visual storytelling in marketing has bridged the gap between content overload and dwindling attention spans in the past several years. Strong infographics matter. Marketers will continue to rely on visual storytelling to stand out from its verbal counterpart.
Native advertising
Native advertising is a form of advertising. But the special thing about native advertising is that, most of the times, you actually can’t see that the content is sponsored. It just looks like an independent article, and that’s the strength of this form of advertising. Nowadays native advertising is the most popular way to advertize.
Amazon and many other companies advertise their content based on users’ search histories, but the difference between native advertising and other types of targeted marketing techniques is that native ads can be promoted through Facebook, Twitter, and other social media.
So, quality content in combination with native advertising is an important trend in 2015.
Distribution
One of the most prominent distribution channels is social media. The existing gap between content marketing and social media is predicted to close, as more digital marketers come to recognize social media as a very robust and active distribution channel. Mobile is also an important channel.
The underlying concept of content marketing is that people don’t want to be advertised at. They want stories with which they can identify, and brands supporting easy engagement. To encourage your target audience to engage with your business, keep your content strategy at the forefront of 2015’s expected trends for this invaluable marketing tool.
To conclude
Content marketing may be bigger than ever, but marketers need to be strategic and adaptive in how they carry out their content strategies. Social media and email marketing will need to become more sophisticated to reach an increasingly wary audience, and will come to be seen as amplifiers of distribution for content strategies.
Bellow we show you infographic about Content marketing trends in 2015
