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Communication management in the digital age

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Communication, communication, communication. This is one of the foundations of mankind. And in the digital age, when people are barred from various other screens, from the smallest to the largest, and to some extent blocked the human touch, at the same time communicate perhaps more than ever.

The digital age has brought dynamic changes in the field of communication, culture, business, human rights, democracy. Digital space opens up new possibilities of cultural expression and freedom of artistic creativity and democratic.

Companies have used the technology for a long time in order to increase their productivity and efficiency, conquer new markets and optimize the supply chain. However, customer expectations are in this long period has changed and definitely no longer the same.

Customers today use social networks to find a better job, an interesting restaurant, lost friends. Using the Internet for information, but also for entertainment, shopping or education. Before they decide to purchase something, 80% of buyers are exploring their options on the Internet.

Effective communication lies at the heart of a successful business. Without being able to communicate, and the team will have more difficulty accomplishing goals and interacting with customers. For this and many other reasons, communication management is an important area of study and mastery.

The digital age has brought real-time, 24-hour communication between businesses, employees and customers to the forefront. What is the result of this digital shift? Maintaining positive relationships with both employees and customers means keeping up with an ever-evolving digital world.

In collaboration with University of Southern California, we enclose their infographic about How the digital age has shaped communication management:

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