It’s true that small businesses are unable to afford investing millions of dollars for expensive ads, but there are many ways for growing the awareness of your brand in marketing community. Just imagine ad for Super Bowl that’s long for about 5 seconds will cost around $5 million dollars. That’s really too much money for smaller business but, for some companies it’s a good investment. It will be shown through lots of channels and it’s a great promotion for the certain brand. Much smaller businesses are also faced with challenges for quality advertising. So what can you do in order to promote your business similar to Super Bowl ads? You can do pay per click advertising. It’s very effective way to build brand with specific people forming smaller groups. I expect you already have a good established website. Social media, yes. Small businesses that are most successful across industries are engaged actively with customers through social networks.
It’s very important to make a good research of your market. The more time you spend doing this you will focus efforts of marketing with precision like laser. Imagine all star teams in NBA game. They are not just studying their game plan but also checking out what the other competitor team is doing so they can find those holes and win against them. Also if you analyze the field of your competition you can find weak gaps and spots in marketplace and even discover many opportunities where business or company can grow further. Make sure that your website can deliver which means if it’s for business it has to look professional. Blog is also great tool for marketing your business, make it a high priority. It requires lots of hours to maintain a nice blog but your effort will be worth it when you see results.
On my list of recommendations for startups and small businesses is also email marketing, it really is working. Studies have shown that on every one dollar spent for email marketing you as marketer can get around 45 dollars in return. Email marketing is desired and effective. People say that they prefer email as their communication channel. Most companies are aware of email marketing and its benefits. But, smaller businesses usually forgot to build their email list on blog or website. This is best if you do it from beginning. Just put simple sign up form for emails and you can get good results.
You can also learn a lot from other successful companies that are in your niche, if you can look at their social profiles and webpage. So do the work by researching competition and get new inspiration for marketing business. Offer deals and discounts, every consumer loves this.
Videos are awesome way of engaging customers. Start making and using them. It’s proven that businesses can increase sales just by displaying video of a product on their website. YouTube is one of most popular video channels online, and you can make account here and build presence of your company being active and uploading product videos or offers. It’s crucial for small businesses to have a good strategy of marketing. Whether you are beginner or been in marketing world for years some of these strategies could benefit both your customers and your business.