Creating content (content marketing) on the website and social networks is one of the key things for setting up your website as a new channel of communication with potential and existing customers, quality optimization, increased site traffic and online sales support.
The days when it was enough to make one text has gone. There are several basic criteria which make quality content. These include the amount of text, appropriate headings and subheadings, the way you speak to target buyers of their products or services, calls to action, links … Depending on who we talk to, as well as the channels of communication which we use (website, Facebook, Twitter , LinkedIn, …) text must be adapted to the needs and interests of your clients, but also created in the context of the selected channel. To have quality content for your site or pages on social networks, it is necessary to have knowledge, skill, experience, and regularly monitoring news from the field of content marketing.
Investment in content marketing is a long-term process, but it has been proven that for less than 2 years brings greater ROI (Return Of Investment) than online advertising and the added value of attracting new clients. So … start today to produce great content to support your business. Here are some tips and tricks for attracting more visitors to your web pages and increasing ROI: