While AMC’s Mad Men has never been a ratings powerhouse, it’s off to its lowest rated season in years.
Sunday night’s season seven premiere averaged about 2.3 million viewers — down over a million viewers from 2013′s opener. It’s also down from its season finale last June which garnered an audience of 2.69 million viewers.
And maybe that’s the problem. It’s been TEN MONTHS since the show was last on. And while the network is touting the fact that it’s the series’ final season, it’s being truncated into two parts, with seven episodes airing now and the other seven coming in 2015.
For even die-hard fans of the show, that’s a lot of time and patience. And that’s on top of years of long waits between seasons.
And don’t get us started on how depressing the continued downfall of Don Draper is!