The men’s U.S. hockey team takes on Canada on Friday night in the Sochi Olympics — and since Justin Bieber splits his time between both countries, a Chicago transportation company decided to have some fun with the troubled pop star.
An electronic billboard owned by the Command Transportation in Skokie, Illinois can be seen on their building off the Edens Expy toward Chicago with pictures of a U.S. and Canadian hockey player and Justin in the middle with the caption: “Loser Keeps Bieber.”
This isn’t the first time the company has come up with a hilarious billboard — in fact they are getting a name for their pop culture meets sports messaging.
We found a few of their recent gems:
Like this one where Miley Cyrus’ wayward tongue was bound to get her in trouble.
Or this one — joking about the fact that the Chicago Cubs haven’t won a World Series since 1908 and it was freezing in the Windy City.
An executive from the company is quoted as saying the billboards are only a way for their employees to have fun — nothing more.
Thanks for the laugh today Command Transportation!