Paula Deen has lost several more endorsement deals in the wake of her racial slur fiasco – this time for diabetes drug maker Novo Nordisk and retail giant Target.
The pharmaceutical company said that for now, they won’t be working with the celebrity chef, distancing themselves from the ever growing PR storm around Deen’s alleged use of the “N” word and other racially inflammatory terms. They released the following statement to RumorFix on Thursday:
“Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed. Novo Nordisk would like to acknowledge Paula’s involvement in our Diabetes in a New Light campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease.”
Target also announced Thursday that it will phase out its Paula Deen-branded cookware and other items in its stores as well as on Target.com. The company says that once the merchandise is sold out, it will not be replenishing the inventory.
Following Paula’s defiant damage-control appearance on the Today Show on Wednesday, she was subsequently dropped by Walmart and Caesars Entertainment. Deen has restaurants in four of the gaming giant’s casinos which will now be shuttered.
The Food Network was the first to drop Deen last Friday, following a series of ill-fated video apology attempts.