When people find out that Kim Kardashian and Kanye West named their baby girl North West, the first thing they ask is: "Is this a joke?"

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No it's not.

But, interestingly enough Jay Leno joked about there being a rumor that they were going to name their baby North back in March -- Kim denied the rumor at the time.

So what's the significance of the name and the nickname "Nori?"

Here are some theories:

• By naming the baby North West, Kanye lays claims to the child and breaks away from the Kardashian "K" names.
• Perhaps Kimye love Asian food, because in Japanese Nori means seaweed.
• If you take the first two letters of Kim's middle name (Noel) and the last two letters of Kanye's middle name (Omari) you get Nori

Whatever the reason, we love it!