When people find out that Kim Kardashian and Kanye West named their baby girl North West, the first thing they ask is: “Is this a joke?”

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No it’s not.

But, interestingly enough Jay Leno joked about there being a rumor that they were going to name their baby North back in March –– Kim denied the rumor at the time.

So what’s the significance of the name and the nickname “Nori?”

Here are some theories:

• By naming the baby North West, Kanye lays claims to the child and breaks away from the Kardashian “K” names.
• Perhaps Kimye love Asian food, because in Japanese Nori means seaweed.
• If you take the first two letters of Kim’s middle name (Noel) and the last two letters of Kanye’s middle name (Omari) you get Nori

Whatever the reason, we love it!