Lil Wayne has been dropped by Pepsi after making a crude reference to civil rights martyr Emmett Till in one of his songs. The rap superstar – whose real name is Dwayne Michael Carter -. had a deal to promote the company’s Mountain Dew soda.
PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” The family of Emmett Till had been pressuring the company to drop Wayne after the rapper offered the family “empathy” regarding the lyrics but stopped short of apologizing.
Wayne made the reference to Till on Future‘s song “Karate Chop” earlier this year. He refers to beating someone during a sexual act and says he wants to do as much damage as was done to Till.
The 30-year-old rapper made headlines earlier this week when he was admitted to a Los Angeles hospital following a seizure.