Multiple news outlets are reporting that Latin superstar Jenni Rivera died in a private plane crash on Sunday.

RumorFix has celebrity reaction:

Ricky Martin tweeted in Spanish, “This is sad. I’m a bit in shock. Much peace to her family.”

Cristina Saralegui, the Latin Oprah, writes, “I was saddened to hear of the news of my friend Jenni Rivera. My deepest sympathies to her family and to the family of the others on the plane. May they rest in peace.” She also tweeted this photo from 2009:

Gloria Estefan tweets “Our deepest sympathy to the family & fans of @jennirivera & those that accompanied her on what was to be her last voyage. Rest in peace…”

Paulina Rubio, who was to co-host the Mexican edition of The Voice with Rivera, wrote in Spanish, “I’ve been waiting for my 9:00 a.m. for my dear friend@ jennirivera but she never came. I’m crying. She left us too soon … There are no words — no consolation.”

Hunky actor model William Levy was stunned, writing, “I can not believe the @ jennirivera news … My heart goes out to her family. I wish you all the strength in the world. God rest her soul.”

Rivera, 43, was one of seven passengers on a private jet that took off from Monterey, Mexico at 3:15 a.m. Sunday on the way to Mexico for her appearance on The Voice. Jenni’s publicist and make-up artist were believed to be on that flight as well.