In the past week, Chad Johnson has been arrested, fired, divorced, had his TV show canceled and now lost an important sponsorship.
Coconut water brand Zico has announced that they’re severing ties with the athlete, just weeks after signing an endorsement deal with him. Zico released this statement:
“The Zico brand is about supporting naturally powered athletes. We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field. However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
Over the weekend, Johnson was arrested after he allegedly head-butted his wife following an argument over a receipt for condoms. The following day, the Miami Dolphins released him, and shortly after, his now estranged wife Evelyn Lozada filed for divorce.