AMC, the second largest movie theater chain in America, is taking strong steps to insure the safety of their guests in light of the horrible theater massacre in Aurora, Colorado at a midnight screening of Dark Knight Rises.
As RumorFix previously reported, AMC is working with local police to provide additional security at theaters and an LAPD spokesman told RumorFix they are assigning undercover officers to go inside some theaters.
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Here is the statement obtained by RumorFix:
“At this time, our show schedules circuit-wide will not change. We will not allow any guests into our theaters in costumes that make other guests feel uncomfortable and we will not permit face-covering masks or fake weapons inside our buildings. If guests wish to exchange or refund any tickets, we will honor our existing policy and do as our guests wish. We are taking necessary precautions to ensure our guests who wish to enjoy a movie this weekend can do so with as much peace of mind as possible in these circumstances.”
RumorFix contacted BoxOffice.com editor Phil Contrino about the potential effect of the tragedy on ticket sales. Here’s what he told us:
“This is an unprecedented event for the movie industry, there has never been anything like it. It is far too early to discuss monetary impact – we should be focusing on the victims and take pause.”
Some theaters around the country including ArcLight are collecting donations for the families of the victims.