The New York Post has a headline reading: “‘GMA‘ narrows gap with Ann”
The newspaper is reporting that the Today Show is “in disarray” behind the scenes because Good Morning America is closing the gap this month since Ann Curry took over for Meredith Vieira.
The newspaper goes on to report that the viewer gap between the shows is 416,000 viewers — the smallest in four years.
Well, well, well our RumorFix staff dove right into this rumor to check it out.
First of all Today’s rep fired off this response to us:
“Since Ann has started, Today has not only widened it’s A25-54 (the key demo) lead over GMA, but Today has also increased the total viewer and key demo audience year over year. Ann’s transition couldn’t have been more successful. The numbers don’t lie — Today has gained viewers since she started and remains a solid number one.”
So there you have it.
GMA is claiming they are closing the gap and Today is claiming they are gaining audience in the key demo.
Who’s right? They both are actually.
RumorFix analyzed ratings for the five months. And here’s what we found — at it’s peak in March, Today Show had 1.5 million more overall viewers than GMA, and as of the week of July 28th, Today Show had 416,000 overall viewers than GMA. So the Today Show’s lead in overall viewers is lower.
But anyone in television will tell you that adults 25-54 — the key demo — is what advertisers buy and yes, the Today Show has gained viewers in that demo!
So both camps have a success story they can brag about!